7 KEY BUSINESS PRACTICE AREAS (BPAs)
Our bespoke methodology for each project is tailor-made to support market entry, sustainability and growth decision to each client’s speciﬁc business issue in 7 key Business Practice Areas (BPAs):
Our industry-level studies cover market sizing, forecasting, feasibility, trending, value chain analysis, among others.
Through segmentation, positioning and targeting insights, we help companies grow market leadership by driving brand imagery, equity and loyalty among identiﬁed segments.
We help optimize the success of new launches and relaunches of products and services by understanding the unfulﬁlled consumer needs at any stage of new product development process chain.
Compass Insights helps brands craft better communication and measure ROI with powerful messaging, optimal frequency and eﬀective channels to reach the target audience.
We support brands to create and manage an eﬀective environment for shoppers to make the ﬁnal purchase decision, whether in a digital or physical space.
We help identify optimal price point that optimizes value perception for customers while increasing revenue and market share.
Our solutions cover various stakeholders to identify current state, pain points and ways to improve the relationship from loyalty to happy employees or customers about lower operating cost and higher proﬁtability.