WHO WE ARE
About Compass Insights
Founded in 2008, Compass Insights is a marketing insights consultancy specialising in strategic solutions that add value and drive business transformation to the next level.
Understanding that no two businesses are the same, we believe that each client deserves their own unique solutions to market growth.
The methodology and design of each project is carefully tailor-made and at par with international standards to support speciﬁc critical market entry, sustainability and growth decisions. Compass Insights is a truly GLOCAL company, driven by global class expertise and a keen understanding of local markets.
WE ARE THE FIRST IN ‘TRANSFORMATIONAL INSIGHTS’
We take pride in ourselves as we have surpassed the common standards of a research outfit, being the ﬁrst to introduce transformational insights. This enables transformational ideas and strategies to sustainably grow organizations and their brands.
In this highly competitive and digitalized world, businesses are drowning in data but starving for wisdom. We harness human experience enabled by technology to deliver the much needed wisdom and tell the story straight.
We hunt for transformational insights, not transactional insights. No short cuts there.
COMPANY VISION & MISSION
Insight-driven sustainable growth to all stakeholders that we serve
Through transformational insight, we help empower strategic decision making for sustainable growth of organizations, brands and stakeholders
DATIN KALAVALLI SETHU
Founder & Managing Director, Compass Insights Sdn Bhd
Compass Insights was founded in 2008 by Datin Kalavalli Sethu after 20 years spearheading various leading roles in MNC’s such as Colgate-Palmolive, ACNielsen, Research International etc. She followed her passion and founded the company with a core vision to build clients’ dream with positive diﬀerence in the way marketing research is conducted, delivered, and applied.
Having worked with National and International well-known Corporates, she has been trusted as one of the best minds in the Market Research Industry in Malaysia.
Datin Kala is a visionary in the true sense and is well-known for her passion in uncovering the meaning and insights behind numbers. Business issues and challenges excite Datin Kala in crafting the right methodology and adopting the best analytical tool to ﬁnd the most accurate solution.
Being multilingual, Datin Kala facilitates group discussion, workshop and training sessions at ease with her participants. Her all-round industry experience and technical expertise as a researcher are hard to match.
Datin Kala has served over 100 clients from over 40 industries, both multinational and SMEs.
Datin Kala is a former President of Market Research Society of Malaysia (MRSM), Council Member of Association for Promotion of Higher Education in Malaysia (APHEM) and Education Welfare Research Foundation (EWRF).
Datin Kala is recipient of 2018 Women Icons Awards, a prestigious national award.
As part of her dream to return her gain to the society, Datin Kala shares insights about personal and business growth through talk shows on Astro & RTM. She speaks at various forums, runs academic programs and spiritual development workshops.
A MEMBER OF WIN GROUP
Compass Insights is part of the Worldwide Independent Network of Market Research (WIN Group), the global largest independent network of market research entrepreneurs, industry leaders and innovators. The aﬃliation extends our reach to 54 aﬃliate countries and allows us to conduct a consistent high-quality market research works in 118 countries globally.
THOUGHT LEADERSHIP: a group prominent experts and business entrepreneurs in Market Research, Polling, Technology and Consultancy in respective countries
INNOVATION: access to the latest strategic consultancy, tool development and branded solutions for implementation/adaptation to local country
LOCAL EXPERTS: a network that works globally, but truly understands the local culture, market and business needs
FLEXIBILITY: tailoring of global and local solutions to meet clients’ needs
INTERNATIONAL STANDARD: adhering to the highest international standard in all aspects of deliverables